Commercial brands need to cater to consumer psychology
Build products into core competitiveness
The development of a brand enterprise needs to go through three stages: the first stage is to make good products, the second stage is to establish a brand, and the third stage is to inherit culture. At present, to build the core competitiveness of the brand, we need to use products to show consumers. "At the present stage, we emphasize the viscosity between products and consumers. In the process of moving forward to the second stage, we pay more attention to the publicity of brand value. Only when consumers identify with products can they have brand recognition, and when our value commitment is recognized by consumers, we are a successful brand. Do brand director Mr. Wang Wenqiang said.